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Blockchain

Binance Named as One of the Marketing Partners for the 64th Grammy Awards

Binance cryptocurrency trade has been named as the official advertising and marketing associate of the Recording Academy, the group in cost of the Grammy Awards.

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As announced by Recording Academy, Binance might be joined by different outstanding firms, together with IBM, Mastercard, and OneOf amongst others.

The Binance partnership will come off as the very first of its sort for cryptocurrency trade with the Recording Academy and the buying and selling platform is billed to convey Web3 know-how options to the Academy.

“We are excited to be working alongside these industry-leading brands for the 64th Annual GRAMMY Awards,” mentioned Adam Roth, Senior Vice President of Partnerships & Business Development at the Recording Academy. “Music’s Biggest Night wouldn’t be possible without each and every one of our partners. With their participation, we are able to celebrate the music community and its creators in a new and exciting way that’s never been done before. We hope fans watching the show in person and at home can join in on the celebration as we know this will be a night to remember.”

While the deal valuation stays undisclosed, a Binance spokesperson confirmed that the partnership will final for no less than a yr. Besides Binance, OneOf, a Non-Fungible Token (NFT) platform can be one of the companions on this yr’s Grammy. 

The OneOf platform “launched the first GRAMMY NFTs for the 64th GRAMMY Awards featuring collections from renowned artists Emonee LaRussa, Andre Oshea, and ThankYouX.” The assortment from the OneOf and Grammy are dropped every week main as much as the GRAMMY Awards starting March 7 with the free 64th GRAMMYs NFT.

It is pleasant to see digital foreign money buying and selling platforms ink high-profile sponsorship offers with outstanding conventional firms. The partnership with Grammy will additional set Binance on a brand new pedestal that can see the buying and selling platform achieve extra recognition on the world scene.

Image supply: Shutterstock

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