We are excited to announce that we now have signed a partnership settlement with the Recording Academy® to turn out to be the first-ever official cryptocurrency alternate associate for the 64th Annual GRAMMY Awards® and GRAMMY® Week occasions, together with the inaugural Recording Academy Honors celebration. As the official crypto alternate associate of the GRAMMY Awards, we are going to proceed to work with the Recording Academy all through the yr to deliver numerous Web3 expertise options and experiences to the group’s members, occasions and initiatives.
“As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans,” mentioned Recording Academy Co-President Panos A. Panay. “As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world.”
“We were impressed by the Recording Academy’s ability to meet changing demands by its community—this is something we mutually share as a company that puts users and people first,” mentioned Binance Co-Founder Yi He. “Starting with the GRAMMYs, we are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment.”
Additional particulars about the partnership will probably be introduced at a later date.
Live from MGM Grand Garden Arena in Las Vegas, the 64th Annual GRAMMY Awards will probably be broadcast stay on Sun, April 3, 2022, at 8 p.m. ET/5 p.m. PT on the CBS Television Network and will probably be accessible to stream stay and on demand on Paramount+.