The cryptocurrency change Crypto.com has introduced the corporate has partnered with the Angel City Football Club (ACFC) because the ACFC’s official cryptocurrency and NFT companion. The deal follows a slew of sports-related partnerships Crypto.com has made this yr, together with buying the naming rights settlement to the previous Staples Center residence of the Los Angeles Lakers, and partnering with the most important combined martial arts promotion firm, UFC.
Crypto.com Partners With Angel City Football Club
On December 21, the digital asset buying and selling platform Crypto.com revealed it has partnered with the Angel City Football Club (ACFC), the eleventh member of the National Women’s Soccer League. The enlargement workforce relies in Los Angeles, California, and the workforce is predicted to begin enjoying in 2022. A myriad of high-profile homeowners co-own the workforce, together with Serena Williams, Mia Hamm, and Natalie Portman. The workforce will likely be LA’s first ladies’s skilled soccer workforce because the Los Angeles Sol led to 2010.
Crypto.com inked a long-term partnership with ACFC and sources acquainted with the matter informed Bitcoin.com News that the deal will likely be round 4 years in size. The “four-year deal [is] roughly worth seven figures per annum,” the supply defined to our newsdesk. Crypto.com says the deal is an effort to “foster financial education, independence, and financial empowerment.” The press announcement mentions how Web3 and cryptocurrency can bolster these targets.
“Key to Angel City’s goal to drive equity for women is to empower them with the tools and resources to be financially independent,” ACFC’s co-founder and president Julie Uhrman mentioned in a press release. The ACFC government added:
Given the pace with which Web3 and cryptocurrency is altering our world, we need to be sure that ladies are being introduced alongside on the journey as traders and creators. Partnering with Crypto.com was a pure match given their management within the house and mission to degree the enjoying subject with crypto. We are excited to work with them to coach our group and gamers on crypto and permit our gamers to make use of the facility of NFTs to attach with and create a deeper relationship with their followers.
Crypto Companies Flock Toward Athletes and Sports
Crypto.com’s partnership with ACFC follows the corporate’s buy of the naming rights to the Los Angeles Lakers’ area and it’s now known as Crypto.com Arena. The change says the transfer with ACFC goals to proceed the corporate’s prominence in LA. The firm has additionally partnered with the favored combined martial arts promotion firm UFC, and did a business with celeb actor Matt Damon.
Crypto.com is just not the one firm making headway into the sports activities business as FTX has introduced quite a few partnerships with athletes and sports activities organizations this yr. On Monday, FTX mentioned it signed a partnership with Monumental Sports Entertainment (MSE), which supplies it publicity to 4 skilled sports activities groups. Leading digital asset supervisor Grayscale partnered with the New York Giants in May and final month, a baseball workforce within the Australian Baseball League, Perth Heat, inked a take care of the crypto agency Opennode.
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