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NBA Legend Kevin Durant Joins Coinbase to Help Promote the Crypto Exchange’s Brand – Bitcoin News

American skilled basketball participant for the National Basketball Association (NBA) Kevin Durant, is becoming a member of Coinbase in accordance to a current report from Bloomberg. According to the report, Durant will seem as “a face of the brand” and can assist promote the change’s promoting content material.

Kevin Durant Joins Coinbase

NBA legend Kevin Durant, in any other case referred to as “KD,” has joined Coinbase in an promoting deal that can characteristic Durant as a Coinbase spokesperson. Durant performs for the Brooklyn Nets as an influence ahead and is widely considered considered one of the best professional basketball players of all time. The Brooklyn Nets star will be a part of Coinbase as “a face of the brand” in accordance to Durant’s supervisor, Rich Kleiman, talking with Bloomberg.

While Kleiman says that KD does minimal quantities of name partnerships, off-court, the Nets’ ahead is considered one of the highest-paid basketball gamers in the world thanks to his offers with Nike and Foot Locker. “Kevin does very, very few brand deals and that was by design,” Kleiman pressured. “They’re this new model of brand partner for us, where they do integrate in all different parts of our business,” Durant’s supervisor additional famous.

Furthermore, Durant and his funding fund referred to as Thirty Five Ventures invested in Coinbase in 2017. The NBA legend joined the Coinbase $100 million funding spherical that 12 months and has invested in different crypto asset corporations equivalent to Opensea. Speaking with Bloomberg’s Kim Bhasin, KD stated that he’s at all times had an curiosity in financials and enterprise. “Even when I was younger, I was always curious about the business side of things and always trying to learn from the people I’ve gotten to meet along the way,” Durant stated.

The Brooklyn Nets’ energy ahead added:

Basketball was at all times primary for me, however it was clear that there was much more that I may accomplish if I had the proper crew round me.

Sports Deals Become a Very Prominent Trend in Crypto This Year

Durant’s partnership follows a slew of sports activities offers which have taken place this 12 months between sports-related companies and athletes, and crypto corporations. For occasion, FTX has inked offers with the Los Angeles Angels’ Shohei Ohtani, Green Bay Packers operating again Aaron Jones, and seven-time Super Bowl winner Tom Brady and his supermodel spouse Gisele Bündchen. FTX has additionally partnered with Sports Illustrated and renamed the Miami Heat Arena to “FTX Arena.”

The change Crypto.com made a deal to rename the Los Angeles Lakers’ Staples Center to “Crypto.com Arena.” The change Crypto.com additionally inked a take care of the MMA leisure agency UFC. The largest digital asset fund supervisor, Grayscale, has partnered with the National Football League (NFL) crew the New York Giants. In truth, there have been so many sports activities offers this 12 months that it has grow to be considered one of the largest traits in the crypto trade in 2021.

Tags on this story
Ambassador, Coinbase, Coinbase deal, Crypto, crypto adverts, crypto change, digital asset change, Investor, KD, Kevin Durant, Kevin Durant bitcoin, Kevin Durant Coinbase, Kevin Durant crypto, NBA, NBA Legend, NBA Star, Opensea, Sports, Sports offers, Thirty Five Ventures, Tom Brady

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Jamie Redman

Jamie Redman is the News Lead at Bitcoin.com News and a monetary tech journalist dwelling in Florida. Redman has been an energetic member of the cryptocurrency group since 2011. He has a ardour for Bitcoin, open-source code, and decentralized purposes. Since September 2015, Redman has written greater than 4,900 articles for Bitcoin.com News about the disruptive protocols rising at the moment.




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