To render its followers a brand new expertise by non-fungible token (NFT) buying and selling playing cards, World Wrestling Entertainment (WWE) has signed a deal with the digital sports activities platform Fanatics.
As an American built-in media and leisure firm recognized for skilled wrestling, WWE sees the partnership as a game-changer that can give its world fanbase extra alternatives to showcase their satisfaction and fervour for its star-studded roster and marquee occasions.
Vince McMahon, WWE chairman and CEO, welcomed the collaboration and acknowledged:
“We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars.”
For elevated fan expertise, WWE will probably be in a position to entry Fanatics Collectibles, Fanatics Commerce, and Candy Digital.
Fanatics Collectibles, the NFT buying and selling playing cards, will assist revamp WWE’s bodily and digital playing cards.
Michael Rubin, Fanatics CEO, famous:
“From e-commerce and licensed merchandise to trading cards and more, we’re going to offer up an incredible set of capabilities to help WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events and the WWE brand overall.”
WWE is without doubt one of the most generally admired sports activities and leisure properties worldwide. Rubin added that it made excellent sense to activate many elements of our Fanatics world platform to create a first-of-its-kind, all-in fan expertise.
The organisation has proven its desire for non-fungible tokens, provided that it launched John Cena-inspired NFTs simply in time for SummerSlam in August 2021.
Meanwhile, a latest PricewaterhouseCoopers (PwC) report acknowledged that NFTs can be on the epicentre of the way forward for sports activities as they’d revolutionise the way in which followers eat and work together within the sporting enviornment.
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